Built on Gut. Backed by Data.
Who Are We?
We sit at the intersection of people, technology and creativity, building audacious solutions that moves people inside to act on the outside. We're growth drivers for brands. Made up of a team that thinks with its gut and works with its head.
Our Promise
Audacious, gutsy ideas. Experiences that move people. Pathways forward when comfortable was the easier call.
We started as a digital-first agency, at a time when digital itself was still being figured out.
Our Story
Independent since 2009. Part of Omnicom since 2014. 200+ strong across India. We've always believed the same thing: gut makes it brave, data makes it work. That's still how we build.
Our Philosophy
Built on gut. Backed by data. The gut is our spark. Data is our system. Together they help us imagine, build and scale ideas that live across platforms, cultures and technologies.
Our Team
We're a mix of people who think differently but care about the same thing.
Chandni Shah
Chief Executive Officer
"Backs the gutsies."
Shikha Davessar
Managing Partner
"Sets the vision. Keeps the ambition honest."
Vishnu Srivatsav
Chief Creative Officer
“Guards the idea. Pushes it further.”
Sanchari Chakrabarty
National Head of Strategy
“Finds the insight everyone else walked past.”
Ajay Gupta
Chief Financial Officer
“Keeps the numbers sharp and the growth real.”
Shyam Nair
Executive Creative Director
“Chases the idea with teeth.”
Ishan Mehta
Executive Creative Director
“Makes work that lingers, not just lands.”
Jamuna Poovaiah
Executive Creative Director, Design
“Where craft meets instinct.”
Yash Dabi
VP, Technology & Growth
“Builds the tech that makes ideas move.”
Anvita Arora
VP & Head, Mumbai
“Runs the room. Grows the brands.”
Vaishambi Saxena
Head of HR
“Keeps the culture electric.”
Got the guts? Come build with us.
Bring your instinct. We'll back it with everything we've got.
